HOW CAN A BUSINESS DEMONSTRATE ITS RESPONSIBILITIES TODAY Assignment

By what method CAN A BUSINESS DEMONSTRATE ITS RESPONSIBILITIES TODAY - Assignment Example The exposition In what capacity CAN A BUSINESS DEMONSTRATE ITS RESPONSIBILITIES TODAY dissects showing the duties of business in the design retailing in Europe. Firms hold a great deal of power and force in the social and national economy. They have part of ventures, resources and a large number of money for social projects. A few organizations put resources into corporate duty however the vast majority of them give their time and riches for condition maintainable development, social government assistance projects to profit associates, clients, representatives and the entire network on the loose. In this paper, the issues of CSR, its prescribed procedures and significance for this area will be assessed and vital proposals will be given. Style retailing is an idea wherein business aptitudes and imagination is being consolidated to market, show and sell design in various regions. Its fundamental goal is to fulfill and meet the shopper needs every once in a while and appropriately incr ement deals. This must be conceivable if mindfulness is kept up for the duration of the time, to continue learning the new style, to dispatch and advance different crusades at different spots. The top style and garments retailers in Europe are H&M, Arcadia, Inditex, Benetton, Marks and Spencer, Esprit, C&A, Debenhams, Primark, Next. There are in excess of 2150 design retailers in Europe. Brands like Abercrombie and Fitch, Hollister, Forever 21, Uniqlo energizes European purchasers brain and heart. Europe’s design industry is running by the brands named Inditex gathering, Dutch Company C&A.

Literature Review on Stress and Stressors in Bangladesh

Writing Review on Stress and Stressors in Bangladesh A Critical Review on Stress Scenario in Bangladesh Jannatul Ferdous Presentation Stress is a troublesome physiological and mental response to occasions that cause us to feel defenseless. A specific measure of pressure is a predictable piece of life; however intense pressure can thwart our day by day exercises. It might causes breaking down of general wellbeing, disappointments, despondency, tension, madness, cardiovascular mishaps, solid a throbbing painfulness, sleep deprivation, hypertension, hypertension, malignant growths, sexual dysfunctions, sensitivities and other mental issue (Rahman et al., 2012). Youth tumors are progressively turning into a matter of developing worry. In Bangladesh, yearly 5000-6000 youngsters have been creating distinctive kind of tumors. Finding of a constant malady like malignancy or coronary illness (CHD), and its treatment massively affects all parts of a patient’s life, their associates and families. Here and there these may cause post awful pressure condition (PTSS) to the guardians of the victim (Basher et al., 2012). Worry because of mental impediment is another huge zone to center. Guardians experience pandemic physical and mental worry during the time spent supporting the intellectually impeded kids (Islam, Shanaz, Farjana; 2013). Socio-segment factors assume an essential job in pressure and ways of dealing with stress (Siddiqui, 2014). Psycho-training can be useful in easing substantial side effects, uneasiness, sleep deprivation, and social brokenness of misrepresented relatives or parental figures at a more noteworthy rate (Ara Chowdhury, 2014). There are some opposing in look into discoveries about the effect old enough, sex, occupation, instruction, kind of family, socio-efficient status on stress. Contrasts in the structure, test and measures utilized in those examinations additionally exist. The point of this basic audit is to comprehend the pressure situation in Bangladesh, their qualities and shortcoming by and large. Technique for Review A basic audit was applied to investigate the pressure situation in Bangladesh. So as to discover the fitting distributed writing for the momentum audit, accessible diaries for mental research: Bangladesh Psychological Journal, Dhaka University Psychological Journal, Dhaka University Journal of Biological Science, and Google Scholar, were counseled. The watchwords utilized in this writing search were â€Å"stress†, â€Å"education†, â€Å"psychology† and â€Å"Bangladesh†. Various investigations were at first found, however not all were proper for this survey. At last, an aggregate of 5 unique and most relevant distributed articles were fused for the survey. These articles reflected examinations directed distinctly in Bangladesh. Table 1 shows the investigations with fundamental data, for example, test size, plan, factors, and information examination strategies. Table 1. Depictions of the investigation Results Stress and Cancer Cardiac Patients Rahman et al. (2012) examined the mentality toward worry of malignancy and cardiovascular patients. They found that both malignant growth and cardiovascular patients communicated higher pressure perspectives when contrasted with ordinary people. Despite sexual orientation and SES, malignancy patients communicated higher pressure disposition. Disregarding kind of individual and SES, female patients communicated higher pressure demeanor than their male partners that is somewhat upheld by Islam et al. (2013). They likewise found that lower center SES subjects communicated higher pressure mentalities than upper center SES subjects notwithstanding of sort of individual and sex which are steady with the discoveries of Havik et al. (1986). Youth Cancer Parents Stress Basher et al. (2012) evaluated the power of worry of the guardians with a youngster anguishing from malignant growth. Their examination may endeavor to survey mental wretchedness and post horrible pressure responses among the guardians. They discovered leukemia in the most noteworthy recurrence among all age gatherings of the victims. About 63.8% of the guardians had surely influenced, 6.7% had seriously influenced because of the tumors of their kids. 21.8% of the working class guardians (6-10 class instructed, 31-40 years old) with one kid experiencing malignant growth in the middle of 7 a year, at the hour of evaluation, were found unquestionably and seriously experiencing post awful pressure disorder (PTSS). These discoveries are incompletely bolstered by Siddiqui (2014). Mental Retardation Parents Stress In an investigation, Islam et al. (2013) found that guardians of kids with mental hindrance (PCMR) shared more noteworthy pressure score than the guardians of kids with no psychological impediment (PCNR). Mental pressure score was essentially higher among PCMR. Besides, moms had fundamentally higher mental pressure score than the dads of intellectually hindered kids that is mostly in consonance with the discoveries of Rahman et al. (2012) which demonstrated that female patients were more overstated in adapting to worry than their male partner. Guardians shared more mental worry than physical pressure which was upheld by Gupta, 2010. However, the general examination experiences satisfactory speculations because of helpful determinations of schools. Socio-segment Profile of Families Stress Siddiqui (2014) evaluated the connection between different socio-segment factors of families with intellectually hindered kids and stress. He found that mellow to extreme pressure was seen by the groups of mental hindrance. None of the families demonstrated exceptionally serious pressure. No measurable hugeness was found between family stress and influenced children’s age, sex. Rahman et al. (2012) additionally revealed no connection among stress and the sufferer’s sexual orientation. This might be because of rising data assets and alter in social mentality. However, in an examination Peshwaria (1995) have demonstrated essentially more prominent effect on guardians due to having a young lady impeded kid. As respects the age of the kid, a few examinations have indicated lower age of the hindered kid to have noteworthy connection with stress (Upadhyaya et al., 2008), while Peshwaria (1995) have demonstrated increasingly psychosomatic issues as the age of their youngster increments. In this investigation, no critical connection was found between child’s seriousness of hindrance and worry in the families that is bolstered by Upadhyaya et al. (2008). In any case, Pisula Gorska (2002) showed that guardians of extreme and significantly impeded kids have higher pressure. But maternal training, there were no noteworthy relations among stress and mothers’ and fathers’ segment factors. The purpose for the critical relationship of worry with maternal instruction might be on the grounds that informed moms can all the more likely comprehend the clinical part of their child’s condition. This is reliable with discoveries of Behari (1995). Another finding of this investigation is that pressure isn't fundamentally related with the family factors (atomic/joint family, SES, nearness of kin). Interestingly, Rahman et al. (2012) found that lower center SES subjects communicated altogether higher pressure demeanor. Hornby (1994) shows that grandparental bolster diminishes pressure. Also, no noteworthy contrast was found in families with or without nearness of kin. In any case, lower pressure is accounted for by Leyser (1990) for higher number of kin. Psycho-training Stress Ara Chowdhury (2014) researched the effect of psycho㠢â‚ ¬Ã¢ educational interruption for parental figures of kids with chemical imbalance. They found that guardians, who recognized psycho㠢â‚ ¬Ã¢ educational intercessions, indicated critical decrease in the score of psychological well-being uproar on the GHQà ¢Ã¢â€š ¬Ã‚ 28 with the exception of Úâ ¹severe depressionãšâ ¹ than the individuals who didn't. That implies psycho㠢â‚ ¬Ã¢ educational intercession is powerful in preparing the parental figures to deal with their kids and in upgrading their personal satisfaction. It might likewise be helpful to manage disease cardiovascular patients, intellectually hindered kids. Ends Available writing on pressure reports blended proof. In the initial two examinations, purposive testing strategy was utilized, and information of malignancy and cardiovascular patients were gathered from various dependable sources. Along these lines, inquire about discoveries can be summed up for whole populace of our nation. Purposive examining procedure was likewise utilized for gathering information from two extraordinary schools of mental imbalance of Dhaka city in the last investigation. Be that as it may, the other two examinations experience the ill effects of satisfactory speculation because of helpful testing. Further plentiful examinations are expected to lead with a delegate test to decide progressively solid data. Both planned and review contemplates are required to identify the occurrence and pervasiveness of troublesome results in delegate partners of survivors. Data about conceivable late-impacts and mental backings should be given by the treatment care suppliers to the guardians and survivors (Sloper, 2000). Familial help, social help, positive enthusiastic guideline, self improvement systems and so on go about as cautious shield during times of emergency. Apt program might be encouraged to help individuals overseeing emergency and their anxieties. References Ara, J., Chowdrury, K. U. A. (2014, January). Effect of psycho-training on care giversâ mental wellbeing and saw worry of kids with chemical imbalance. Dhaka University Journal of Biological Science, 23(1), 39-45. Basher, M. A. R., Karim, M. R., Sultana, N., Hossain, K. J., Kamal, M. M. (2012). Parentsâ stress in youth malignancy. Bangladesh Medical Journal, 41(1). Behari, R. (1995). The maternal demeanor Child raising connection for intellectually impeded kids: A contextual analysis. Inabilities and Impairments, 9, 44-51. Gupta, R. K., Kaur, H. (2010). Worry among Parents of Children with Intellectual Disability. Asia Pacific Disab. Recovery, 21(2), 119-126. Havik, O. E., Maeland, J. G. (1986). Measurements of verbal forswearing in myocardial infarction. Scandinavian Journal of

Expository Essay on Exercise and Obesity Essay

Some state that a diminished measure of rest time can be related with the expansion of muscle versus fat. A sleeping disorder or rest apnea or even RLS (anxious rest condition) are only three out of a wide range of types genuine rest that can likewise in certainty lead to a wide range of expanded hazard a few other interminable medical issues. Various investigations have clarified the abrupt drive of these rest issue and the connections its offers on heftiness, these are significant connections in pondering the connection between rest issue corpulence. Physical wellness and great dietary patterns are significant prognostic devices in stoutness and interminable malady; there are a few examinations that have analyzed the resemblance between corpulence, rest issue, and exercise. It additionally clarifies how unique rest issue may affect the physical wellness routine reactions and how very overweight may affect ways of life of the patients with respect to rest issue will likewise be explored. (Hargens, 2013) (Nature and Science of rest. 2013 Vol 5 p,27-35. 9p. The clarification to these issues incorporate better comprehension of the clinical network, However, it does in any case stay brainless about these sickness procedures of work out and rest down and out patients. Generally specialists suggest meds with reactions that incorporate sleep deprivation and weight gain as opposed to giving out data to their patients that help them to show signs of improvement way of life improvement. This regularly involves remarkable doctors’ with extraordinary administration, for example, medicine with no negative symptoms. [ (hargens, 2013) ] Numerous investigations have built up the connection between rest insufficiency and both stoutness and even the sickness called diabetes. By getting a decent work out may improve rest down and out patients and their every day capacities, moreover to putting on weight and digestion work. Heftiness has been a principle part in the association with SC and DC in ladies, and DC in men. (Grandner) April 24 2013 The goals to these issues contain better comprehension of the wellbeing network, However, it does in any case keeps on being thick about these infirmity procedure of weight. exercise and rest dejected patients.

EAC 150 Research Essay Fictional literary work - 1100 Words

EAC 150 Research Essay: Fictional literary work (Essay Sample) Content: Topic:Name:Institution:Date:Fictional literary workOthello is a tragedy because the events defining how characters are relating and interacting with one another are tragic in nature. It concerns with problems such as family strife, intimate relationships, unhappy marriages (between Iago and Emily) and betrayals. The characters are in Cyprus in order to fight a war. Nevertheless, they do not focus on fighting war. The major challenge the protagonist is facing concerns with issues of love. Women are not determined to participate in war, though their presence caused the fall of Iago and Othello. The protagonists background is neither from a noble hero nor a kingship of high birth. He serves an army general, but his official duties stop when domestic problems begin. The characters perform their roles but move toward destruction with narrow escapes. The theme of tragedy can be manifested in the play; therefore this paper tries to justify why the play is tragic. The theme of tragedy is evident in the play, which presents the downfall of the protagonist (Othello), a legendary personality in the Italian community. The fall happens due to internal and external forces, particularly of Othellos own tragic flaw and the deaths of various characters. Othello is an admirable character, but his fall arouses fear and pity. He is trusting, but he is jealous. Othello falls because of an external force (Iagos hatred) working harmoniously with his own envious (tragic flaw) to ruin the life of his wife and also to kill himself. Because of his pride, the heroic character comes to realize his unfortunate mistakes when it is too late. The theme of tragedy can be seen as the consequences of racism and jealousy. Othello is a character with a serious flaw (furious jealousy). Othellos tragedy has something to do with his suspicion that all women are promiscuous and secondly his fear that he is a black person and, therefore, he is not good enough to afford living with his w hite wife. Jealousy is caused by mere evidence, which ruins lives. Othello succumbs to envy when Iago simply tells him that Desdemona is an unfaithful woman. Othello eventually kills his wife and also kills himself. Shakespeare and Holste opine that it becomes interesting to see that Iago uses jealousy to finish Othello; however jealousy is the source of hatred that begins to disturb Iago (273). Jealousy takes place in several ways such as through sexual suspicion and through professional competition, which all lead to destructive acts. Othello serves as a military general and due to his senior position; most people in the Italian community and even the government respect him (Bhattacharyya 249). Nevertheless, Iago is an antagonist who works to ensure Othellos downfall. Because of his jealous and resentful personality, Iago constructs Othellos downfall. He feels that Othello disappointed him because Othello promoted Cassio to serve as a lieutenant instead of him. Roderigo hates Othe llo since Othello is in a relationship with Desdemona, who is now Othellos wife. Brabantio also hates Othello because Othello married his daughter without his consent. Regardless of Othellos bold leadership, he is ruined by Brabantios, Roderigos, and Iagos conviction about Othellos national origin (race). This is because Othellos national origin is based on North Africa; he is a Moor. Due to his race, Italians; therefore, often scrutinize Othellos personality. Othello is a powerful person in the country, although his black-skinned race exposes him to some form of overt racism (Woodman 46). Brabantio believes that the interracial marriage of his daughter only occurred due to Othellos trickery. Othellos racial identity is undesirable; as a result, he lacks confidence in himself, which enables Iago to convince him that Desdemona is unfaithful to him. Most male characters believe that all Venetian women are naturally promiscuous, even though there is no substantial evidence to prove tha t (Kolin 49). Iago finds it quite easy to convince Othello with negative a view of sexuality. This justifies why female sexuality is a big threat to male characters found in the play. Othello is easily persuaded that his wife is unfaithful on him, and consequently he feels humiliated and rendered powerless. Both Emilia and Desdemona are unfairly accused of infidelity and are all murdered by their envious husbands. The marriage has been a source of death. Provided that men view women as unfaithful and promiscuous, the marriage institution is doomed. Iagos deception has been a tool that orchestrates destructions in the play. His deception has been potent due to his cleverness and patience, and he used this to revenge against Othello. Hatred is the cause of a lasting rage in the play. Tragedy is influenced by hatred. Iago comes to hate Othello, and he remains determined to finish his boss. He develops anger because Othello did not promote him as he wanted; he also becomes jealousy when he thinks that Othello is having an affair with his wife (Emilia). Iagos hatred is a self-propelling passion that forces itself without a consequence of any substantial action (Shakespeare 152). Iago becomes a force, which converts everything into its opposite, and love eventually becomes hatred. Some people feel that Othello is not best person to marry the Desdemona. Nevertheless, Desdemona loves Othello unconditionally. She loses her fathers love as a consequence of loving Othello. Othellos main weakness is envious that made him felt insecure and doubt. He becomes suspicious and doubts his marriage relationship with his wife. Envious convinces Othello that his wife has become unfaithful to him. He no longer trusts his lov...

Psychological Analysis On Ava s Communication Skills

At the end of 8 years of age heading into 9 years of age, I received a psychological analysis on Ava. Based on these results, I think I did well in the areas that involved Ava’s communication skills, language skills, as well as her memory skills. I believe this to be true because Ava’s scores have proven to be average or above average in these particular areas. Ava’s psychological analysis was performed by a highly trained psychologist. Ava took the verbal portion of the Wechsler Intelligence Scale for Children. To explain these tests a little further, a score of 7 is one standard deviation above the mean, 10 is the mean, and 13 is one standard deviation above the mean. In information and comprehension Ava scored a 9. Both of these scores are almost the mean score. Ava also scored an 8 in vocabulary and similarities. Then her scores in math concepts, math application problems, and math computation tests were in the average range. Lastly, Ava’s scores on te sts of visual spatial ability (spatial rotation, copying of designs, etc.) were above average. When Ava was younger I took advantage of her natural born talent to read and write by giving her books to read. I would make each book increasingly more challenging for her vocabulary. I would also encourage her to improve her writing by practicing every day. The results in her report reflect this choice benefitted Ava because she is above average in â€Å"†¦word reading, reading fluency, phonological awareness, and spelling†Show MoreRelatedImaginative Play9679 Words   |  39 Pagessocialize, becoming less impulsive, and improving your judgment. But can’t children do all this in adult activities in which they learn how to deal with the world? What is it about the nature of child’s play that facilitates the development of those psychological abilities noted above? Engage kids in productive activities, and they should learn about the world and how to deal with the world. Can’t they develop â€Å"private talk† while learning to ï ¬ x a car, pl ant a garden, add 2 and 2, or sell a washing machineRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck

Fire and Water Imagery in Charlotte Brontes Jane Eyre

Fire and Water Imagery in Jane Eyre In Jane Eyre, the use of water and fire imagery is very much related to the character and/or mood of the protagonists (i.e. Jane and Rochester, and to a certain extent St. John Rivers) -- and it also serves to show Jane in a sort of intermediate position between the two men. However, it should also be noted that the characteristics attributed to fire and water have alternately positive and negative implications -- to cite an example among many, near the beginning of the novel, reference is made to the devastating effects of water (ceaseless rain sweeping away wildly, death-white realm [i.e. of snow]), and fire is represented by a terrible red glare; later, fire is represented as being†¦show more content†¦This is manifested most evidently in the case of the first Mrs. Rochester, who has a fiery eye, a lurid visage that flame[s] over [Janes], is associated with a fiery West Indian night, and who quite literally turns Thornfield into an inferno after an (unsuccessful) attempt at burning Rochester in his bed. However, this negative association with fire also occurs with Rochester himself, if only to a certain extent. His passion for Jane causes him to try to tempt her into a step which might not only doom her to the fire and brimstone of the afterlife but also a living hell -- as she says about the thought of becoming his mistress, she would be fevered with delusive bliss one hour -- suffocating with the bitterest tears of remorse and shame the next. [yes!] Moreover, in his rà ´le as Byronic hero / tempter, the infernal association is not inappropriate either. It is perhaps significant that one of his earlier remarks to Jane is that he will pave hell with energy and form good intentions as durable as flint -- followed immediately by the new statute: unheard-of combinations of circumstances demand unheard-of rules, a statute that precipitates his attempted bigamy and the emotional torment and purgatoryShow MoreRelated Brontes Jane Eyre Essay: Importance o f Nature Imagery1550 Words   |  7 PagesNature Imagery in Jane Eyre      Ã‚  Ã‚   Charlotte Bronte makes extensive use of nature imagery in her novel, Jane Eyre, commenting on both the human relationship with the outdoors and with human nature. The Oxford Reference Dictionary defines nature as 1. the phenomena of the physical world as a whole . . . 2. a things essential qualities; a persons or animals innate character . . . 4. vital force, functions, or needs. Bronte speaks to each of these definitions throughout Jane Eyre. SeveralRead MoreWrite About the Ways the Difficulties of Love Are Explored in â€Å"Jane Eyre† and Claudio and Hero’s Relationship in â€Å"Much Ado About Nothing†.2162 Words   |  9 PagesCharlotte Bronte’s novel, â€Å"Jane Eyre† and William Shakespeare’s play, â€Å"Much Ado about Nothing†, both focus on the themes of love; â€Å"Jane Eyre† was written in 1851, the Victorian era whereas â€Å"Much Ado about Nothing† was written in 1599, the Elizabethan era. Although there may be over hundreds of years between them, both texts exhibit the ways the difficulties of love can be explored. Both texts imply that there will be difficulties as the relationships are established. Charlotte Bronte presentsRead MoreEssay on Fire Imagery in Charlotte Brontes Jane Eyre2660 Words   |  11 PagesFire Imagery in Charlotte Brontes Jane Eyre Incomplete Works Cited The prevalence of fire imagery and its multitude of metaphoric uses in Charlotte Brontes Jane Eyre expresses two things that could not be expressed openly in the Victorian Period, which are mainly passion and sexuality. Brontes writing was dictated by the morals of her society, but her ideas were not. Jane Eyre was written with the Victorian reader in mind. Bronte knew that if she were to write about these two things directlyRead MoreBird Imagery in Jane Eyre2729 Words   |  11 PagesIn Jane Eyre, Charlotte Bronte uses many types of imagery to provide understanding of the characters and also to express reoccurring themes in the novel. Through bird imagery specifically, we are able to see Jane develop from a small, unhappy child into a mature and satisfied young woman. The familiarity and transcendence of birds have given them a wider range of meaning and symbol in literature than any other animal. The resemblance of their activities to common patterns of human behavior makesRead Mo reReview Of Charlotte Bronte s Jane Eyre 10879 Words   |  44 PagesNotes Jane Eyre Background of author Name: Charlotte Bronte Birth/Death: April 21, 1816 to March 31,1855 Facts that connect: Mr. Brocklehurst is based off the Reverend Carus Wilson, the man who ran Cowan Bridge. Bronte lost two of her sisters, Mary and Elizabeth, to tuberculosis at Cowan Bridge. Bronte s brother, Patrick, became addicted to drugs and alcohol before he died. Similarities: She, along with her three sisters, was sent to the Clergy Daughters School at Cowan Bridge. Charlotte Bronte

Advertising an Integrated Marketing Communication Perspective

Question: Explain about the Advertising for An integrated marketing communication perspective? Answer: Introduction: Social media has become the part of the daily life of the common people all over the world. It has changed the lifestyle of the common population as well as the environment of the business related communication. Use of the Social Media platform for the business communication is helping the business organization to develop a good relationship with their customers through the peer to peer communication. In this report, the increased importance of the peer to peer communication and WOM through the use of social media platform will be analyzed. In order to do that, the important aspects of the peer to peer communication, WOM and the applications of these on Social media platform will be discussed in this paper. Peer to Peer communication: Peer to peer (P2P) communication is a promotional technique in which the consumers are encouraged to conduct promotional activities to other consumers. In this process, the existing customers of a business organization promote the products and services to other customers by sharing their experiences about the products r services with them. People like to collect the information from other people who have already used the products or services. The business organizations are also concerned about this fact. Most of the business organizations are trying to deliver the effective level of customer services for increasing their brand value by the use of P2P communication. Use of social media has opened a broader platform for the P2P communication activities (Dahlen, Lange Smith, 2010). Word of Mouth: Word of Mouth (WOM) is an important strategy of promoting a product or service to the customers. It can be defined as an oral interpersonal communication in the area of marketing and management. According to Roper Fill (2012), WOM is an informal communication between the producer and consumer about the use of the products or services. It is one of the most powerful ways to convince the target customers towards the products or services of a specific business organization. Fill (2013), mentioned that the WOM has greater power than the other traditional promotional activities. The main facility of this method is the ability of having an interactive session. Direct talking in an informal way always has more strength for understanding any fact. Belz and Peattie (2012) has also mentioned the WOM as a powerful weapon for understanding the customers opinions and their attitudes. Social Media platform: According to Rossiter Bellman (2005), use of the Social Media was started with Open Diaries. This was an online diary where the users were connected with each other within a virtual community. At present, the use of Social Media has a broader area. The media that is published and shared by a number f people in the internet can be treated as the Social Media. Blogs, images, videos etc are the social media. Trott (2008) has mentioned the social media as a electronic communication medium. The social media platforms have enables the scope for social exchange of the information globally by using the social media platforms. At present the most popular social media platform is Facebook. P2P communication through Social Media: Peer to Peer communication has become the effective promotional tool of the business organizations through Social Media platform. In case of the P2P communication, the company takes a back seat and the customers play the vital role in the promotion of their business. Social media gives a platform where people can meet virtually and share their opinions through the platform. P2P fundraising has high power because it provides the followers the opportunity of raising efficient support for an organization, through the use of their own voices for getting connected with their friends and families. In order to do this effectively on social media platform, a business organization requires willing for resisting the urge to own its communications on the social media platform (Roper Fill, 2012). It instead requires giving up control fortrusting their supportersto speak on behalf of them. eWord of Mouth: Importance of the WOM is a famous and useful topic in the area of marketing. Interest in the practices of the WOM has been increased in these days as electronic word of mouth or eWOM. Internet is the source and outlet of the eWOM communication for the customers. The eWOM is able to give the advantages of normal WOM with the facility of communicating with a large number of people without facing the barrier of distance. According to Belch et al. , (2014), eWOM may have the similar effects like the WOM, but some specials skills needed for handling the eWOM. The C2C communication has been increased through the use of eWOM. Petersen, Kushwaha Kumar (2015) mentioned that the online product information through eWOM is affecting the customers and helping the business organizations to increase their brand image. eWOM behavior on Social Media: Social networking sites are playing positive role in spreading the eWOM communication. People are used to communicate with their friends in Social Media about the products or services they are using. In this way, the C2C communication is increasing in this platform. The business organizations are taking the initiative by developing pages in the social networking sites about their product and services. People are getting affected by this and they are providing their feedbacks in the pages (Dahlen, Lange Smith, 2010). These feedbacks are spreading to other users of the social network and become viral on the social networking site. Generally the advertising given by the business organizations are treated by the people as untrustworthy advertisements but the eWOM shared by the other users are treated as trustworthy comments. Influence of eWOM on Social Media: Petersen, Kushwaha Kumar (2015) mentioned that the people of the present world are spending more time by communicating with closed or non-closed people through social media rather than the face to face interaction. Dahlen, Lange Smith (2010) argued that eWOM through SNS is more active for affecting consumers purchase behaviors than the traditional advertising through these sites. Therefore, the business organization may have a greater advantage through the eWOM communication in the Social Media Platform. Because of this reason the business organizations are showing their interests in increasing the use of eWOM through the social networking sites. Social Media can be used for sharing information about oneself to others, including important updates of ones current actions, involvements, appreciated things and daily life (Belch et al., 2014). Users of some Social media platform can become friends with a certain brand, which is a way to express support for it, and that in turn might le ad to positive eWOM. This phenomenon of the Social Media platform is influencing the use of eWOM in Social Media. Conclusion: The study about the impact of the Social Media upon the peer to peer communication and WOM communication has been conducted in this paper. The peer to peer communication is very good for promoting the products or services of the business organization. The social media platform has opened a new window for increasing the promotional activities by using eWOM in Social Networking Sites. In these days, the life of Social Media has been more important than the practical life in terms of communicating with other people. The increased popularity of the virtual life of the common people is influencing the importance of peer to peer communication and the WOM communication. People used to trust the information shared by other users about a product or services which is increasing the importance of peer to peer communication in social networking sites. References: Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Belz, F. and Peattie, K. (2012). Sustainability Marketing A Global Perspective. Chichester, U.K. Wiley. Blackwell, R., DSouza, C., Taghian, M., Miniard, P., Engel, J. (2006). Consumer behaviour: an Asia Pacific approach. Dahlen, M., Lange, F., Smith, T. (2010).Marketing communications: a brand narrative approach. John Wiley Sons. Egan, J. (2007).Marketing communications. Cengage Learning EMEA. Fill, C. (2013). Marketing Communications: brands, experiences and participation. (6th ed.). Pearson Education. Petersen, J. A., Kushwaha, T., Kumar, V. (2015). Marketing communication strategies and consumer financial decision making: The role of national culture.Journal of Marketing,79(1), 44-63. Roper, S., Fill, C. (2012).Corporate Reputation, Brand and Communication. Pearson Higher Ed. Rossiter, J. R., Bellman, S. (2005).Marketing communications: Theory and applications. Prentice-Hall. Trott, P. (2008).Innovation management and new product development. Pearson education.